Who We Are
Girl Effect is an international non-profit organization dedicated to addressing challenges faced
by adolescent girls and youth in Ethiopia. Operating in the country since 2013, the organization
leverages Social and Behavior Change (SBC) strategies, combining media and on-the-ground
interventions to tackle various societal issues and empower young people. Girl Effect Ethiopia
created the youth brand Yegna in 2014, since then has reached over 10 million people through
multiple products, outreach programs, girl networks, and research pieces done all for the
betterment of adolescent lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition,
education, relationships, etc. And we use innovative technology so we can reach girls at scale.
We arm girls with the skills to negotiate and redefine what they are told is possible, so every
girl can choose to be in control of her body, her health, her learning and livelihood.
When a girl unlocks her power to make different choices that change her life, it inspires others
to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Background
Yegna, Girl Effect’s branded multi-media platform established in Ethiopia in 2014, focuses on
empowering adolescent girls and young women (AGYW) through fun, factual and fictional
content using role-modeling and storytelling to inspire them to think and behave differently.
Meaning “Ours” in Amharic, Yegna brings young people together to overcome life’s challenges
and realize their ambitions. Our platform comprises a national TV drama, music, digital and
social media channels, and club activities. All our content is research-driven and co-designed
with our audience. Testing, tracking and learning are critical to our design process. We aim for
our content to be authentic, relevant, relatable to our audiences, and as engaging as possible.

What we are looking for
We are seeking a versatile and imaginative content writer to join our creative pool on a retainer
basis. The selected writer will work across multiple high-impact initiatives, developing content
that is engaging, relevant, and appropriate for adolescent girls and the communities around
them.
The ideal candidate will:
● Have demonstrated experience writing for diverse youth-focused audiences.
● Be skilled in creating content across formats, including scripts, articles, educational
manuals, flashcards, social media posts, and community engagement tools.
● Be confident in developing digital-first content, including captions, carousel posts,
threads, short-form videos, and other social-native formats tailored for platforms like
Instagram, Facebook, TikTok, and Telegram.
● Possess a strong narrative instinct, cultural sensitivity, and the ability to translate
research and behavioral insights into clear, motivating content.
● Be highly adaptable and able to tailor messaging across platforms and delivery
channels.
Scope of Work
The content writer will be responsible for:
● Crafting messaging for internal and external campaigns.
● Writing scripts for audio, visual, and live-format content.
● Developing educational content, including school manuals, fact sheets, flashcards, and
safeguarding materials.
● Drafting content for community discussion sessions and facilitation guides.
● Creating marketing collateral such as posters, banners, and flyers.
● Write and adapt content for social media platforms, including captions, short-form
narratives (reels, threads, carousels), video scripts, and social-friendly adaptations of
longer content.
● Ensuring all content is audience-appropriate, gender-sensitive, and aligned with Girl
Effect’s voice and brand guidelines.
Responsibilities
Deliverables will be assigned based on project needs and timelines. The writer is expected to:

● Produce high-quality, clear, and culturally relevant content tailored to the target
audiences.
● Submit all outputs within the agreed timelines.
● Ensure all written materials align with our editorial tone, brand guidelines, and values.
● Collaborate closely with GE’s team to understand briefs and adapt content for specific
audiences and platforms.
● Participate in feedback cycles and iterate based on feedback.
Deliverables
Specific deliverables will vary by project and may include:
● Original scripts and storyboards
● Finalized print-ready materials (e.g., manuals, flyers, posters)
● Social media content calendars and caption sets
● Short-form narrative or educational content for digital channels
● Community session outlines and facilitator guides
● Content adaptations (e.g., turning media scripts into social posts)
Management
The individual will have a primary point of contact within GEE’s Create team.
Procurement Timeline
● Terms of Reference Published: May 27, 2025
● Deadline for Proposal Submission: June 11, 2025

Expected Commitment
This is a retainer-based engagement. The initial agreement will be for 6 months, renewable
based on performance and project pipeline. Payment will be made based on submitted and
approved deliverables, as per agreed timelines and retainer terms.
Location
The agency must be based in Ethiopia and have extensive experience in the country. The
Assignment will be carried out in Ethiopia.
Proposal Submission
Your proposal, should you be interested (Max 5 pages), should cover:

● Writing Samples/portfolio – As part of your application, please include a link or PDF
with samples of your recent writing that demonstrate your ability to craft clear, engaging,
and audience-relevant content. We’re particularly interested in examples that show how
you approach storytelling, structure ideas, adapt tone for different platforms, and
translate complex topics into accessible language.
○ Please note that we are unable to consider applications submitted without writing
samples.

● Credentials/Profile – Please showcase any previous work that you consider relevant to
what we are trying to achieve, how we approach our work, and the audience we cater to.
Describe the qualifications, experience, and capabilities of the firm or consultant in
providing the requested services.
● Reference – Provide at least three references for similar contracts with a description of
the service provided, the value of the contract, and the contract periods of performance.
● Individuals should provide a detailed financial proposal based on daily/hourly billing
rates, clearly identifying all applicable taxes and additional charges. The proposal
should outline the retainer rate and any assumptions related to scope and availability.
○ All applicable taxes must be itemized separately.

In their proposal, the bidder must demonstrate an understanding of the requirements described
in the TOR and demonstrate how the bidder will meet the requirements of the evaluation
criteria.
GE is not liable for any costs incurred during the award/contract preparation, submission, or
negotiation of the award/contract. All submitted documentation and/or materials shall become
and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.

Technical Evaluation
● Interpretation and understanding of this TOR – 10%
● Writing Sample/portfolio – 25%
● Showcases relevant experience in having done previous similar work with relevant
agencies or organizations – 15 %
● Geographical Experience in Ethiopia- 10%
● Experience and Qualification, share your CV/Credential- 15 %

Financial Evaluation
● Value for money/proposed budget breakdown – 25%

Copyright
All materials/documents arising from this consultancy work shall remain the property of Girl
Effect.

Equal Opportunities
Girl Effect is committed to equal opportunity regardless of race, color, ancestry, religion, sex,
national origin, age, marital status, disability, gender, gender identity, or expression. We are
proud to be an equal opportunity workplace.
We are committed to building an organization that is truly representative of the communities that
we serve. To this end, due regard will be paid to procuring consultancy services of organizations
and individuals with a deep understanding and experience of our programming markets and
diverse professional, academic and cultural backgrounds.

Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be
assessed on our organizational values at the interview stage. The successful consultant will be
expected to adhere to our safeguarding policy. We encourage you to read and understand our
safeguarding policy, the executive summary of which can be found here. We have zero
tolerance for all forms of violence against children, beneficiaries and staff.

Tax
Girl Effect Ethiopia is obliged by the Ethiopian tax authorities to ensure all taxes are charged
where applicable. Applicants are advised to ensure that they have a clear understanding of their
tax position regarding provisions of Ethiopian tax legislation when developing their proposals.
Disclaimer

GE reserves the right to determine the structure of the process, the number of shortlisted
participants, the right to withdraw from the proposal process, the right to change this timetable
at any time without notice and reserves the right to withdraw this tender at any time, without
prior notice and without liability to compensate and/or reimburse any party. GE shall inform the
ONLY successful applicant(s). The process of negotiation and signing of the contract with the
successful applicant(s) will follow.

How to Apply:

How To Apply
To apply for this opportunity, please submit a proposal by email with the subject line “Content
writer – Ethiopia” to suppliers@girleffect.org by June 11, 2025.