Summary

Position Title: Social Media Officer
Project: Migration Missing Links (MML) – Ethiopia Pilot
Location: Fully Remote (preferably based in or from Ethiopia)
Duration: This is a full-time 6-month role with a possibility of extension. The project ends in July 2026.
Start Date: July 2025
Fee Range: 1,500 to 2,000 EUR/month, based on experience.

Who We Are

We’re a social enterprise with a simple mission: to transform the lives of vulnerable people. Through our programmes rooted in tech, psychology and behaviour change, we help people build vital skills and confidence so they can make a positive contribution to their communities. It’s how we support governments and other donors in finding solutions to irregular migration, poverty, human trafficking, violent extremism and more. Our expertise is in strategic communications, counselling, consulting, monitoring and evaluation, and research. We work in East Asia, South Asia, the Middle East, East Africa, North Africa, the Sahel and Europe.

About The Project

The MML (Migration Missing Links) project aims to reduce irregular migration by identifying individuals most likely to migrate irregularly to Europe, providing them with psychosocial support, and referring them to local alternatives, training, and livelihood opportunities.

In Ethiopia, the project focuses on using AI-powered outreach and counselling to help Eritrean potential irregular migrants currently based in Ethiopia choose better, safer, and suitable in-country opportunities.

Who You Are

As SMO for Ethiopia, will develop and execute a culturally sensitive, insight-driven social media campaign targeting Eritrean potential irregular migrants based in Ethiopia. Working alongside the outreach and counselling teams, you will generate and distribute content that leads to screening, counselling, referrals, and ultimately improved economic alternatives.

This role demands someone who is proactive, autonomous, intrinsically motivated, flexible, and an effective team player. As a Social Media Officer (SMO), you are responsible for all of the campaign’s online and social media activities. You must have substantive experience of setting up social media accounts, developing and promoting content, identifying the related target audience, and managing social media channels, in particular Facebook and Instagram.

This is a fully remote position. Non-Eritrean and Non-Ethiopian nationals are welcome if they demonstrate fluency in Tigrinya and strong understanding of Eritrean migrants living in Ethiopia’s sociocultural context.

Key Responsibilities

Social Media Content Production, Management, and Advertising (70%)

• Design, execute, and adapt digital outreach strategy targeting potential migrants
• Set up and manage localised social media platforms (Facebook and Instagram)
• Produce monthly content calendar, and schedule culturally relevant content (text, video, graphics) in English and Tigrinya languages.
• Use AI tools to guide targeting and audience segmentation. Lead on digital analytics and adapt content based on digital insights
• Manage paid advertising, especially Lead Generation Ads, using Meta Ads Manager
• Monitor analytics, conduct A/B testing, and refine campaign strategy accordingly

Research and Coordination (20%)

• Conduct research into Eritrean living in Ethiopia irregular migration context and trends, as well as local livelihood and training opportunities for referrals
• Liaise with counselling teams to ensure timely signposting and engagement follow-through
• Liaising with social media influencers and/or diaspora figures to increase reach and visibility of the campaign
• Regularly reporting on the process of your work to your supervisor

Other Responsibilities (10%)

• Maintain ethical, secure, and inclusive digital engagement practices
• Contribute to wider-organisation’s innovation and growth strategy through strategic meetings and strategic communications experimentations with digital marketing, and AI tools
• Other communications-related tasks as required

An Excellent Candidate

This role requires someone who has the skills, knowledge and experience listed under the “Essential criteria” heading below. A strong candidate will also meet one or more of the “Desirable criteria”.

Essential Criteria

• Minimum 3 years of experience running digital/social media campaigns.
• Fluency in Tigrinya and English.
• Proficient in Meta Ads Manager, and Lead Generation Ads.
• Proven experience creating and optimising multimedia content for behaviour change.
• Familiarity with Eritreans living in Ethiopia migration dynamics and digital ecosystem.
• Strong research and analysis skills.
• Proficiency in a fully-remote work setting, Google suite, and reliable internet connection.

Desirable Criteria

• Knowledge of Tigre and/or other Eritrean dialects, and/or Amharic language(s).
• Proficiency with Google Ads, Google Analytics.
• Prior work on psychosocial, humanitarian, or migration-related campaigns.
• Experience with safeguarding, gender-sensitive, and conflict-aware communications.

Working with Seefar

Current and former personnel have noted the points below as positive features of Seefar’s work environment and culture:

• The Foundation combines entrepreneurialism with a focus on social impact.
• You work with highly diverse people and across a diversity of contexts.
• There is a high level of trust that supports you to work autonomously.
• The people in the Foundation encourage innovation and experimentation.
• Achieving results is prioritised over rigid structures and workflows.
• You are never bored and always challenged.

Current and former personnel have noted the points below as negative features of Seefar’s work environment and culture:

• Collaborating with geographically dispersed teams requires flexibility and patience.
• Working remotely can make you feel isolated and so requires you to invest time in communication.
• A high-growth phase means problem-solving as the Foundation’s systems evolve quickly.
• It can be fast-paced so you need to be productive and able to prioritise effectively.

How to Apply:

On or before 8 June 2025, you should complete our online application form here. Before you start:

1. You should confirm you meet these minimum requirements:

• Have 3 years of social media management experience
• Proven experience in managing social media platforms, creating content, and running advertising campaigns on Meta platforms.
• Have strong research, writing, and design skills.
• Have complete fluency in written and spoken English.

2. Prepare a CV in PDF format. You will upload this in the online application form.